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Mastering the Attention Economy: The 8-Second Playbook for Marketing Success
Capture attention in just 8 seconds! In a world overflowing with content, the brands that thrive are those that deliver impactful messages quickly and with high value density, ensuring every second counts.
Mihir Tiwari
Jun 137 min read
14 views


Beyond the box: Why packaging matters more than you think
Picture yourself wandering through a supermarket aisle, your eyes skimming countless product options, or scrolling through an online...

Rohit Tak
Jun 124 min read
73 views


The evolving landscape of beauty & personal care
The shift in the beauty and personal care industry highlights the need for brands to keep up with customer expectations & key trends.

Rohit Tak
Dec 20, 202410 min read
337 views


Naming your brand: Proven tips for finding a name that captivates
The blog uncovers the various steps of crafting a brand name to reflect the brand’s story, values, and identity

grapdes
Dec 6, 20247 min read
64 views


Understanding the universal tactic: Culture-centric marketing
The blog explores the relevance and importance of Cultural Marketing.

grapdes
Sep 19, 20246 min read
78 views


How smart brand awareness efforts can create memorable brand identities
Brands appear to affect our purchase decisions on a daily basis. Brand recall, which is when a consumer recalls a brand from memory.

Akhil Mulloth
Sep 25, 20236 min read
121 views


Thought Leadership Marketing: darts in the dark or hitting the bullseye?
What do well-known names like Kamala Harris, Bill Gates, Elon Musk, Shah Rukh Khan, and Kevin Hart have in common? The fact that in their...

grapdes
Aug 7, 20235 min read
120 views


Heralding a rapport between perceptions and possibilities: Brand Positioning
Brand Positioning is all about bringing in a clear distinction between brands and effectively communicating the unique aspects of one brand.

Akhil Mulloth
Feb 24, 20235 min read
126 views


Golden Circle: What, How, and Why
In the ever-evolving ecosystem of brands and consumers, Grapdes plays a unique role in helping brands of various industries define their...

Paarthivie Pillai
Jan 27, 20236 min read
122 views


How AIDA Model is a framework for today’s marketing strategies?
Every industry has its own set of inescapable jargon, and for the marketing industry, one of them is the AIDA model.

grapdes
Apr 12, 20225 min read
135 views


Brand storytelling - the future or a gimmick?
In today’s world, businesses should focus on forming relationships and connecting with their audience on a deeper level. Brand...

Anjana Jayalakshmi
Mar 9, 20222 min read
126 views


Mastering Instagram Reels: How you can do it!
This insight gives an introduction to the different kinds of reels an individual can utilize, and how to master the art of Instagram Reels.

grapdes
Feb 15, 20224 min read
108 views


What’s the Open Secret in Marketing?
Pfft, the answer is Open Innovation. As marketers or marketing enthusiasts, we’ve always learned that consumer insight drives brands to...

Anjana Jayalakshmi
Aug 4, 20213 min read
158 views


Relevance of Adopting Right Asset Strategy in Current Scenario
The current global crisis has compelled companies to take a comprehensive audit of their asset strategy. It has exposed the...

Sambhav Jain
Jul 26, 20213 min read
348 views


Is your Edtech Platform Ensuring Last-mile Reach?
The Edtech Sector in India is inching towards consolidation where industry giants like Byju’s and Unacademy are trying to establish a...

Sambhav Jain
May 31, 20213 min read
116 views


Few tips to ensure your digital experience stands out
Design helps us to create and communicate. It bridges the gap between content and creativity. Businesses learn the art of communication...

Anjana Jayalakshmi
Apr 28, 20212 min read
56 views


The 2020-Shock: Future of Advertising
Predicting the future of advertising has never been a hassle – but add a pandemic, ethical use of algorithms, changing practices in the...

Anjana Jayalakshmi
Apr 14, 20212 min read
51 views

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