Capture attention in just 8 seconds! In a world overflowing with content, the brands that thrive are those that deliver impactful messages quickly and with high value density, ensuring every second counts.

Picture yourself wandering through a supermarket aisle, your eyes skimming countless product options, or scrolling through an online...

The shift in the beauty and personal care industry highlights the need for brands to keep up with customer expectations & key trends.

The blog uncovers the various steps of crafting a brand name to reflect the brand’s story, values, and identity

The blog explores the relevance and importance of Cultural Marketing.

Brands appear to affect our purchase decisions on a daily basis. Brand recall, which is when a consumer recalls a brand from memory.

What do well-known names like Kamala Harris, Bill Gates, Elon Musk, Shah Rukh Khan, and Kevin Hart have in common? The fact that in their...

Brand Positioning is all about bringing in a clear distinction between brands and effectively communicating the unique aspects of one brand.

In the ever-evolving ecosystem of brands and consumers, Grapdes plays a unique role in helping brands of various industries define their...

Every industry has its own set of inescapable jargon, and for the marketing industry, one of them is the AIDA model.

In today’s world, businesses should focus on forming relationships and connecting with their audience on a deeper level. Brand...

This insight gives an introduction to the different kinds of reels an individual can utilize, and how to master the art of Instagram Reels.

Pfft, the answer is Open Innovation. As marketers or marketing enthusiasts, we’ve always learned that consumer insight drives brands to...

The current global crisis has compelled companies to take a comprehensive audit of their asset strategy. It has exposed the...

The Edtech Sector in India is inching towards consolidation where industry giants like Byju’s and Unacademy are trying to establish a...

Design helps us to create and communicate. It bridges the gap between content and creativity. Businesses learn the art of communication...

Predicting the future of advertising has never been a hassle – but add a pandemic, ethical use of algorithms, changing practices in the...