Insights | Grapology

grapdes

4 days ago7 min read

Naming your brand: Proven tips for finding a name that captivates

The blog uncovers the various steps of crafting a brand name to reflect the brand’s story, values, and identity

grapdes

Nov 285 min read

The power of brand guidelines in building consistency and brand recognition

This blog explains how brand guidelines are a blueprint that ensures brand identity consistency across all communications and touchpoints.

grapdes

Nov 206 min read

Take a Moment for Moment Marketing

Catching up on current affairs through a quick social media scroll? You’re not alone. That's the moment marketing magic.

Understanding the universal tactic: Culture-centric marketing

grapdes

Sep 196 min read

Understanding the universal tactic: Culture-centric marketing

The blog explores the relevance and importance of Cultural Marketing.

grapdes

Sep 45 min read

You are your own best brand: Understanding personal branding

The blog explores personal branding and its importance. It highlights how industry leaders built themselves as their brands.

grapdes

Aug 66 min read

The future of advertising: What's next?

While traditional marketing tactics are safe, this blog explores the potential of the advertising industry and how it can be unlocked.

Navigating the AI wave: an unstoppable phase for innovation

Akhil Mulloth

Apr 224 min read

Navigating the AI wave: an unstoppable phase for innovation

This blog article explores artificial intelligence - its emergence, what form it has taken today, and the extent of its capabilities.

Grapdes’ handbook for mastering content syndication

Aashi Bamby

Mar 215 min read

Grapdes’ handbook for mastering content syndication

In the wild, wild world of marketing, content syndication is no less than a truly awesome sidekick (probably even better than Robin).

Cracking Memory Marketing: A walk down memory lane

Akhil Mulloth

Feb 215 min read

Cracking Memory Marketing: A walk down memory lane

This blog article explores the concept of memory marketing and how brands leverage it over time to remain memorable among consumers.

Beyond the world of words: the intricate interplay of colours and content

Aashi Bamby

Oct 25, 20236 min read

Beyond the world of words: the intricate interplay of colours and content

Persuasive content and dynamic colours work in tandem to create compelling campaigns.

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about >

Meet our team and know how we work.

expertise >

Discover our expertise to elevate your business.

work >

Review the case studies of our work done.

insights >

We research and advise, check out our insights.

let's start a project

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