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The sweet story: what’s shaping the bakery & confectionery industry
The Indian bakery & confectionary market is growing, and its key drivers include population, lifestyles, demand, culture, and much more. Thi

Rohit Tak
Jan 247 min read
90 views


Naming your brand: Proven tips for finding a name that captivates
The blog uncovers the various steps of crafting a brand name to reflect the brand’s story, values, and identity

grapdes
Dec 6, 20247 min read
49 views


The power of brand guidelines in building consistency and brand recognition
This blog explains how brand guidelines are a blueprint that ensures brand identity consistency across all communications and touchpoints.

grapdes
Nov 28, 20245 min read
45 views


Take a Moment for Moment Marketing
Catching up on current affairs through a quick social media scroll? You’re not alone. That's the moment marketing magic.

grapdes
Nov 20, 20246 min read
49 views


Understanding the universal tactic: Culture-centric marketing
The blog explores the relevance and importance of Cultural Marketing.

grapdes
Sep 19, 20246 min read
70 views


You are your own best brand: Understanding personal branding
The blog explores personal branding and its importance. It highlights how industry leaders built themselves as their brands.

grapdes
Sep 4, 20245 min read
69 views


How smart brand awareness efforts can create memorable brand identities
Brands appear to affect our purchase decisions on a daily basis. Brand recall, which is when a consumer recalls a brand from memory.

Akhil Mulloth
Sep 25, 20236 min read
119 views


Thought Leadership Marketing: darts in the dark or hitting the bullseye?
What do well-known names like Kamala Harris, Bill Gates, Elon Musk, Shah Rukh Khan, and Kevin Hart have in common? The fact that in their...

grapdes
Aug 7, 20235 min read
117 views


Golden Circle: What, How, and Why
In the ever-evolving ecosystem of brands and consumers, Grapdes plays a unique role in helping brands of various industries define their...

Paarthivie Pillai
Jan 27, 20236 min read
121 views


How AIDA Model is a framework for today’s marketing strategies?
Every industry has its own set of inescapable jargon, and for the marketing industry, one of them is the AIDA model.

grapdes
Apr 12, 20225 min read
133 views


Quick Commerce: Evolving Landscape of E-commerce Delivery
The e-commerce supply side is undergoing a massive transformation as we see the emergence of hyper-local delivery format. COVID-19...

Sambhav Jain
Mar 23, 20223 min read
134 views


Mastering Instagram Reels: How you can do it!
This insight gives an introduction to the different kinds of reels an individual can utilize, and how to master the art of Instagram Reels.

grapdes
Feb 15, 20224 min read
106 views


What’s the Open Secret in Marketing?
Pfft, the answer is Open Innovation. As marketers or marketing enthusiasts, we’ve always learned that consumer insight drives brands to...

Anjana Jayalakshmi
Aug 4, 20213 min read
158 views


Relevance of Adopting Right Asset Strategy in Current Scenario
The current global crisis has compelled companies to take a comprehensive audit of their asset strategy. It has exposed the...

Sambhav Jain
Jul 26, 20213 min read
343 views


How to advertise during a pandemic?
Since late 2019, COVID-19 has wrecked the world causing fear and havoc with respect to the uncertainty of the future. The pandemic has...

Anjana Jayalakshmi
Jun 8, 20213 min read
65 views


Is your Edtech Platform Ensuring Last-mile Reach?
The Edtech Sector in India is inching towards consolidation where industry giants like Byju’s and Unacademy are trying to establish a...

Sambhav Jain
May 31, 20213 min read
116 views


Few tips to ensure your digital experience stands out
Design helps us to create and communicate. It bridges the gap between content and creativity. Businesses learn the art of communication...

Anjana Jayalakshmi
Apr 28, 20212 min read
56 views


The 2020-Shock: Future of Advertising
Predicting the future of advertising has never been a hassle – but add a pandemic, ethical use of algorithms, changing practices in the...

Anjana Jayalakshmi
Apr 14, 20212 min read
51 views


Canva: Is just getting the job done enough?
Canva is a free-to-use online graphic designing platform that provides a variety of design features ranging from logo design to brochure...

grapdes
Dec 11, 20202 min read
83 views


Remodelling your business in the pandemic
Remodelling your brand to reflect this shift in focus is important to successfully future-proof your business.

grapdes
Sep 28, 20201 min read
52 views

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