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  • Saumya Sharma

Mastering Instagram Reels: How you can do it!

Ever since TikTok was banned in India during the month of June in 2020, Instagram reels emerged to be the knight in shining armor for the country’s dilapidated online chaos. Although Instagram launched its reels as a ‘test run’ in several countries, it officially became part of the Instagram community in August of 2020. Although reels consisted primarily of reuploaded Tiktok’s initially, it eventually became a video sharing platform used by millions of people in India, stirring up their own trends. Here’s all you need to know about reels and how you can utilize them for your content curation purposes.

Since the renaming of long video sharing was renamed from ‘IGTV’ to just videos, it is also important to differentiate between the two and learn the difference between them. While reels are maximum 30 seconds long, the duration of a regular video can be upto 30 minutes, giving you more time to add in your points. One thing to note, however, is that regular videos might not acquire as much engagement as a reel would, so sorting out your content and its duration is also eminent.

Instagram Reels allows its user to create short 15 to 30 second videos. Along with this, reels also allows its user to edit, remix, add effects, use filters, and even use audios that yield in entertaining, engaging, and insightful videos. There are four major categories of reels that brands and influencers mainly use to communicate with their audience:

1. Informative Reels

These reels fall under the educational category. These kinds of reels use modern trends and audios to make learning/spreading awareness more fun! This is an excellent way for small businesses or brands to curate informational content. This is usually done through content written on the reels, and compiling short, less than 5 second clips together to make one reel that is usually 30 seconds long. Here is an example of an informative reel: