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Brand storytelling - the future or a gimmick?
In today’s world, businesses should focus on forming relationships and connecting with their audience on a deeper level. Brand...

Anjana Jayalakshmi
Mar 9, 20222 min read


Mastering Instagram Reels: How you can do it!
This insight gives an introduction to the different kinds of reels an individual can utilize, and how to master the art of Instagram Reels.

grapdes
Feb 15, 20224 min read


Finding order in chaos - reinvigorating our creativity
The past year and a half have been a real spanner in the works when you talk about our freedom to do things. That means a lot of things...

grapdes
Sep 9, 20212 min read


What’s the Open Secret in Marketing?
Pfft, the answer is Open Innovation. As marketers or marketing enthusiasts, we’ve always learned that consumer insight drives brands to...

Anjana Jayalakshmi
Aug 4, 20213 min read


Relevance of Adopting Right Asset Strategy in Current Scenario
The current global crisis has compelled companies to take a comprehensive audit of their asset strategy. It has exposed the...

Sambhav Jain
Jul 26, 20213 min read


How to advertise during a pandemic?
Since late 2019, COVID-19 has wrecked the world causing fear and havoc with respect to the uncertainty of the future. The pandemic has...

Anjana Jayalakshmi
Jun 8, 20213 min read


Is your Edtech Platform Ensuring Last-mile Reach?
The Edtech Sector in India is inching towards consolidation where industry giants like Byju’s and Unacademy are trying to establish a...

Sambhav Jain
May 31, 20213 min read


Reasons why your Branding Is Crucial!
What is branding? Why is it important for your business? Branding, by definition, is a marketing practice in which a company creates a...

Anjana Jayalakshmi
May 26, 20213 min read


Few tips to ensure your digital experience stands out
Design helps us to create and communicate. It bridges the gap between content and creativity. Businesses learn the art of communication...

Anjana Jayalakshmi
Apr 28, 20212 min read


The 2020-Shock: Future of Advertising
Predicting the future of advertising has never been a hassle – but add a pandemic, ethical use of algorithms, changing practices in the...

Anjana Jayalakshmi
Apr 14, 20212 min read

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