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  • Writer's pictureAnjana Jayalakshmi

Reasons why your Branding Is Crucial!

What is branding? Why is it important for your business?

Branding, by definition, is a marketing practice in which a company creates a name, symbol, or other elements that are easily distinguishable as it is fitting to the company. So, why do people pay attention to a brand?

It helps customers to identify and distinguish a brand, their story, from the competitors in the market. It’s an experience that creates a memorable impression – that is what businesses strive for.

Branding is beyond the logo. Branding gives a gist about your company and paves the customer’s journey. It starts from your logo, website, social media, the tone of voice of your communications with your customers, employees, and other stakeholders.

Your brand is your story, how your customer perceives your company. It is a true representation of the owners and their journey. A strategic plan is required to execute a good brand, it doesn’t happen out-of-the-blue.

Many companies forgo the branding strategy and just concentrate on social media… what people need to understand is finding the balance.