Updated: Oct 3
COVID-19’s impact on the economy is plain to see. Businesses which predominantly operated in the physical space or offline have been the worst-hit financially. But chances are if you run an online business, you’ve been successful in softening the blow dealt by the pandemic. In the last post, we discussed how building an online presence during these troubling times will do a world of good to your business down the line. However, remodelling your brand to reflect this shift in focus is equally important to successfully future-proof your business.
Establishing an online presence is just the tip of the iceberg that many businesses easily overlook, only to realise it much later.
At a time when general consumers are increasingly flocking on social media websites, small and inexperienced businesses with lacklustre branding can find gaining traction very difficult amongst the crowd of the saturated internet space. A strong cohesion between making yourself prevalent online and effective branding ensures that your business is able to withstand the test of time when it comes to keeping up with the ever-changing trends on the internet and maintaining a connection with your customers. For example, if you are thinking of creating an Instagram page as a medium of building your online presence, making your brand visually appealing is critical in order to catch consumer attention since Instagram is a visual-centred platform.
The pandemic is a perfect example of how a forward-thinking branding strategy can help your business convert what may be unfavourable circumstances for others into an opportunity of one-upping your competitors.