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Beyond the stadium: Tracking shifts in sports, consumers, and opportunities
Not too long ago, mentioning sports in India typically meant talking about cricket. However, by 2025, the landscape has transformed significantly. What was once a largely untapped market has evolved into a vibrant, multi-billion-dollar sports ecosystem . This includes a wide range of activities, from cause-driven initiatives like awareness marathons to professional leagues and events, along with fitness influencers and government-supported programs. Overall, the sports scen

Rohit Tak
Nov 67 min read


Sole stories: India’s sneaker market, culture, and opportunity
The sneaker story in India is no longer just about footwear. It’s about culture, identity, status, and investment. What started as...

Rohit Tak
Sep 124 min read


The sweet story: what’s shaping the bakery & confectionery industry
The Indian bakery & confectionary market is growing, and its key drivers include population, lifestyles, demand, culture, and much more. Thi

Rohit Tak
Jan 247 min read

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