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  • Writer's pictureAchint Johri

Defining 'Good' Graphic Design

The impact that a well-planned graphic design plan can have on a business is an often-ignored fact by most businesses and in the market, branding and the components therein of any business can go a long way in sustaining its viability and retaining the customer base. What a business intends to offer to its customers is heavily reliant on the design scheme it incorporates and its systematic application to the branding and design process of the company. The particularity of a business’ design scheme not only differentiates it from its competition but is also vital in creating a positive perception and a sense of trust in the customers.

The colours, typography, logo which comprise the core of the process of building a brand identity are crucial in establishing the purpose, position, and personality of the business. Brand personality is an especially important thing to consider as it will subsequently impact every part of the brand identity. Brand personality has a huge impact on the voice and tone used in the marketing materials and other communications. If a personality isn't established, customers will get mixed messages and have trouble connecting with the brand.

Keeping in mind the brand identity and personality, there are certain principles that should be adhered to in the graphic design process. As a full-service branding agency, we here at Grapdes are always committed towards –

  1. Value. The design scheme should be indicative of the value proposition of the business. How the company intends to offer something of value to the customers should be effectively conveyed by the graphic design scheme. This is done by creating an assurance in the minds of the customers through the graphics incorporated in the branding process.

  2. Simplicity. Designing is a time-consuming process that requires the consideration of several factors. What most businesses often overlook is that in pursuit of great designs, it is the simple designs that are more easily understood and remembered. Simple does not refer to a ‘barebones’ design per se but implies a design that can be easily maintained in the long run. Simple designs are also far easier to implement when a business has a vast product line.