Memes are no longer just punchlines on the internet. They’ve transformed into a cultural currency brands can trade in to gain attention, relevance, and even sales. What was once known as fleeting internet humour has now established itself as a distinct category within marketing, one that is both cost-effective and psychologically powerful. To understand why memes work so well, and why they’ve become unavoidable for marketers today, we need to go beyond the laughs and look at