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Sole stories: India’s sneaker market, culture, and opportunity
The sneaker story in India is no longer just about footwear. It’s about culture, identity, status, and investment. What started as...
Rohit Tak
Sep 12
4 min read
Heralding a rapport between perceptions and possibilities: Brand Positioning
Brand Positioning is all about bringing in a clear distinction between brands and effectively communicating the unique aspects of one brand.
Akhil Mulloth
Feb 24, 2023
5 min read
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