scope 

Torq Commodities is a diversified, globally trusted commodities supply chain management enterprise that facilitates responsible, sustainable, and strategically managed commodity flows across Asia, Africa, and Europe. 

In a business built on intercontinental dependencies from African farms to Asian ports and European trading floors, transparency, community partnerships, and on-ground involvement are vital.

We partnered with Torq Commodities to establish a dynamic, stakeholder-driven digital presence that:

• Showcased operational and trade excellence, covering commodity insights, sustainable trade practices

• Highlighted on-ground stories from farmers, teams, event recaps, and partner communities

• Delivered employee spotlights/milestones, leadership messaging, corporate culture pieces, and global observance days

• Built Torq’s voice as an ethical, forward-looking trade facilitator across relevant touchpoints

key stakeholders & their needs

The trade ecosystem surrounding Torq Commodities involves varied, globally dispersed audiences, each with distinct content expectations:

This diversity meant curating a flexible, content-rich plan tailored to each audience group across platforms.

solution

To reflect the intercontinental nature of the business, we built a tailored presence across LinkedIn, X (Twitter), and Facebook. The focus was two-fold:

• Build authority in the trade and agri-commodity space by blending market data, operational insights, sustainable sourcing stories, employee milestones, and leadership messaging

• Showcase the people-first, ethical ethos at the brand’s core that moves commodities ethically

impact 

the words

To align closely with Torq’s expected outcome, every post began with a comprehensive brief and a clear stakeholder objective. We then crafted content that balanced a formal, professional tone with a human, inclusive voice. The aim was to inform, engage, and invite interaction and not just broadcast.

We built a multi-layered content plan covering:

• Commodity insights and trade regulations (#commodityinfocus, #commodityexplores, #commoditytalks)

• Sustainable practices and intercontinental trade dependencies

• Global trade event coverage (Gulfood, GTR, International Sesame Conference, to name a few)

• Employee spotlights and leadership thought pieces ( A day in the life of )

• On-ground operational updates from Africa, India, and China

• Festive and cultural observance posts ( Women’s Day, International Men’s Day, World Earth Day, to name a few )

This strategy allowed us to address the unique priorities of farmers, brokers, trade partners, regulatory authorities, procurement heads, and internal teams alike, fostering engagement and brand loyalty.

The Visuals

Balancing brand consistency with creative freshness was key. We worked within Torq’s visual identity while evolving it to better reflect ground realities:

• Infographics, carousels, and motion graphics helped distill complex data

• Real photography and people-first imagery added warmth and relatability

• Clean overlays and bold cues boosted legibility and recall

  
  

Outcome: a platform presence that looked credible, felt authentic, and spoke across cultures.

the result

With a data-driven, audience-tailored strategy, Torq’s social presence expanded dramatically:

Top-performing posts, including World Cashew Conference coverage, commodity trading insights, and employee spotlights, consistently achieved engagement rates of 35–57%, surpassing platform benchmarks.

A short performance marketing pilot added further intelligence, ultimately reaffirming that organic, insight-led storytelling was the most effective growth lever.

final word

Through culturally resonant content, grounded narratives, and strategic stakeholder mapping, we helped build a purpose-driven digital ecosystem around Torq Commodities: one that reflects both the complexities of global trade and the shared human values it relies on.