scope

The Star Valley team wanted a modern brand identity for their upcoming store in a populated residential area of Chennai. The plan was to launch the store and then subsequently also launch an in-house line of food items -- particularly foodgrains, pulses, etc.

Star Valley is an all-in-one supermarket for food items and snacks in the city of Chennai, India.

solution

Our solution for the project was to keep the branding simple and focus on the brand’s name and its driving principles. We decided to implement colours from the parent identity of the corporate office running the store and align the values of the brand with that of sustainability and conscious consumption.

industry

Retail

case study

Star Valley®

areas

Brand Design, Collateral Design, Packaging Design

impact

Although delayed due to the pandemic lockdowns, the launch of the store was marked with great pomp and was able to differentiate itself from its competitors located around. With a clear vision, the store started rapid sales growth due to its collection of varied products, accentuated better with its branding.

menu

about >

Meet our team and know how we work.

Explore our service verticals to help your business.

services >

Review the case studies of our work done.

work >

insights >

We research and advise, check out our insights.