The South India group businesses trade in the textile market by procuring children’s clothing, etc. from different parts of India and distributes in others. They bridge the gap in the market by ensuring that every geography has everything that they want and are able to sell everything else that they have more of. With a firm grip over the market, South India has been around for over 10 years. With the growth, they wanted to earmark the size of their business with a fresh visual identity that showcases them to be the leaders in the market that they are today.