scope

Source Creative inspires sustainable fashion choices among the masses, with the fabrics it serves to international clothing labels and brands. The brand sought a new website to establish a stronger digital presence and better engage with its global audience, showcasing its commitment to sustainability and its role in shaping the future of fashion. With the brand’s website, we sought to highlight Source Creative’s expertise and collaborative nature.

Furthermore, the scope of our work revolved around emphasising sustainability in fashion and the overarching need for conscious fashion globally. 

solution

To create a website for the brand, that helped establish its online presence and enhance its exposure from there. Here, it was critical to identify the brand’s target audience precisely—international clothing labels and conscious consumers who value quality and sustainability. This understanding guided our approach, allowing us to emphasise the brand’s core values of quality and sustainability, which it seeks to reflect in the market—an emphasis that is increasingly needed in the fashion industry.

impact

From sourcing fabrics to developing specialised, intricately designed fabric solutions, Source Creative’s operations span across the fashion industry, with collaborations and quality at the heart of the brand’s essence.

With the formal and poised tone of voice we employed throughout the website, we emphasised how the brand’s work expresses ethics and equality in all facets; from spreading the message about how the brand gives artisanal weavers and family producers a platform to express their creativity to covering how the brand ensures its stakeholders get their work recognised.

The design approach we adopted with developing Source Creative’s website was reflected in the minimal aesthetics, balanced colour palette, and clean design elements we deployed throughout its interface.

With the website, we designed an online platform that spoke volumes of the brand’s commitment to offering natural and quality fabrics, with a formal and confident tone of voice complemented by minimal yet gripping design elements. It helped showcase the brand’s efforts towards emphasising sustainable fashion and how it empowers its stakeholders – traditional weavers, artisan weavers, and slow fashion brands –  through its cutting-edge services.

The designs were paired with dynamic graphics to express the brand’s offerings in their fullest form, helping convey the brand’s essence and its collaborations with artisan weavers and traditional family producers.