Scope of work

Roche Bobois, the Parisian luxury furniture house, launched its franchise showroom in Banjara Hills, Hyderabad, in June 2025. The new store brings the brand’s distinctive French “art de vivre” and global design sensibilities to Southern India.

Grapdes led Press Release Management and Launch Communications for Roche Bobois, Hyderabad, with a strategic focus on targeted media outreach and content creation. The approach aimed to build a strong brand awareness and engage key lifestyle and design media, driving maximum visibility and buzz around the showroom launch.

Key deliverables

Press Release Distribution

Crafted and disseminated a compelling press release to top-tier print, digital, and lifestyle media.

Media Coverage

Impact

• These launch efforts significantly boosted the brand’s social media presence, resulting in increased followers and heightened engagement across platforms.​

• The reel with Elle Decor India surpassed 1 million views, positioning Franchise Director Vidushi Manghnani as a prominent industry figure and increasing her professional recognition in the interiors & design space.​

• The store established a strong and desirable presence in Hyderabad, which directly translated into increased showroom footfalls and contributed to a significant rise in sales.