scope
PurpleDrone started its operations in 2017 with the aim of providing expert end-to-end logistics and warehousing solutions to brands at an affordable cost. And in a short span of time, the company has served some well-known consumer and D2C brands such as Adidas, Reebok, Lenskart, Asian Paints, etc. But the company was facing challenges in establishing its brand visibility in the digital space. Additionally, the company lacked a streamlined content strategy to gauge traction among the relevant audience.
PurpleDrone: A prominent comprehensive logistics and warehousing partner that uses proprietary technology to offer solutions across more than 500 pin codes in India.
solution
Our digital team closely studied the existing digital presence of the company. Afterward, the team worked on the content strategy for multiple campaigns to target relevant audiences across locations to ensure penetration among the B2B and retail cohorts. The process of ideating the content primarily focused on understanding industry insights from the client partner over multiple interactions and conducting trend research to ensure increased interactions and growth.
industry
Logistics & Supplychain
case study
PurpleDrone
areas
Content Marketing, Social Media Management
By adopting a strategy of consistence, relevance, and constant interaction, the LinkedIn page of the company got 1.6k impressions during the initial 30 days, this jumped to 5.4k impressions during the second leg (next 60 days) of the campaign, a whopping increase of 124% from the initial 30 days. Unique visitors and followers increased steadily at about 42% and 39% respectively during the second leg (next 60 days) of the campaign as compared to the initial 30 days. The campaigns showed significant engagement among the targeted industries, job functions, and locations and solved the problem statement by laying down a foundation for further expansion on digital.
