scope 

Plural Skin aims to dismantle barriers in the skincare industry by creating a brand that embraces everyone, regardless of gender, skin type, or tone. The scope included a comprehensive brand design that resonates with diverse types of audiences, fostering a sense of belongingness and empowering individuals to celebrate their unique skin stories.

solution 

To create a cohesive brand identity, we created a narrative that highlighted their product’s neutrality, positioning Plural Skin as a brand that embraces each and all, creating products for all genders, skin types, tones, and ethnicities. This narrative and a memorable brand name emphasising ‘plurality’ became the foundation of the brand positioning and strategy.

impact 

Their minimalist and diverse aesthetic creates a brand individuals can truly connect with. The clear messaging and welcoming visual presence empower users to embrace their unique skin and feel celebrated, not overwhelmed.

Plural Skin has a sleek and varied look that creates a brand image that people can truly relate to, reflected in their social media collaborations with influencers. Clear messaging and inviting visuals empower users to love their unique skin and feel valued. Their information and transparency-driven value is now evident, supported by their placement on popular market listings such as Nykaa. 

Heartily you

logo

We aimed to establish a modern and minimalist aesthetic. We opted for a stylised wordmark for a touch of elegance, where the letters ‘r’ and ‘a’ interlocked.

Furthering this concept, we created a ‘star element’ that served two purposes, functioning as a standalone brand element adding a touch of elegance, and integrating it into the logo itself. This was followed by including the tagline, ‘heartily you’, aimed at depicting empathy and passion. 

All shades, tones, and hues

colour scheme 

We developed a calming and refreshing colour scheme using ‘serene sky blue’ and ‘deep aquamarine’ as the primary colours. Accented with additional cool tones, this palette created an inviting atmosphere that reflected Plural Skin’s pure, fresh, and energetic personality. 

The universal language

brand elements

We leveraged a two-part iconography for clear communication - general and signature brand elements. Soft-outlined general icons capture the brand’s gentle and inclusive nature, while signature icons combine the outlines with a unique ‘Star’ element to highlight warnings or special features. 

Beauty on the go

packaging

For the packaging, we created a product-specific series for the ‘Miracle’ line of products. We made a sophisticated palette inspired by wine - ‘velvet rouge’ and ‘blossom bush’, that complemented the overall brand voice of Plural Skin. 

We took advantage of the negative space to integrate a ‘wine element’ within the packaging. This element served as a brand extension specific to the product series, reinforcing the product line’s association with wine.

You’re always welcome 

website

The website design emphasises a product-centric experience. Images were placed deliberately to showcase the products effectively and entice exploration. We used dark undertones to make the bright colours of Plural Skin and their products pop. 

The communication reinforced this messaging with empowering language. Copies like “Inclusivity and our uniqueness are always in fashion” and “symbol of power of diversity” was aimed to solidify the brand’s core values.

Diversity in focus

videography and photography

To capture the essence of Plural Skin, we created a brand video by beginning with the crafting of mood boards to define the brand’s identity that we intended to reflect. This guided the scriptwriting process, ensuring the video would resonate with the viewers. We aimed to establish Plural Skin, particularly ‘Miracle Wash’, as an indispensable solution for skincare routine. Through direction and post-production, the brand-video exudes inclusivity and highlights the product’s USPs.  

This was extended to brand photography where natural lighting and elegant settings played a key role in creating a calming environment that resonated with the brand’s message. We aimed to showcase the products in a way that felt both aspirational and approachable for a diverse audience.

See yourself, be yourself

social media

Social media became a platform for fostering a genuine connection with the audience. We established style guidelines to ensure brand consistency while prioritising an authentic tone. Content spanned brand-oriented announcements, industry insights, and importantly, customer-centric narratives. This mix aimed to establish Plural Skin as a brand that celebrates inclusivity.

We ran creative campaigns like a series focused on men, emphasising that skincare is not gender-specific, and product-specific launches with exciting treasure posts leading up to the big reveal of the Miracle Wash.