scope

Increase visibility, accessibility, and sustained engagement.

While the brand had already begun establishing physical presence and attracting customers at its service centres, its digital presence, marketing reach, and brand recall mechanisms were limited.

• Digital discoverability was low despite market demand for express car care.

• User experience online did not reflect the convenience of the service.

• Brand recall and engagement were inconsistent across online and offline touchpoints.

solution

Activate the brand across digital, physical, and experiential touchpoints to ensure customers can discover, understand, and return to Petromin Express.

We designed a complete branding and marketing activation focused on three layers

1. Discovery – Make the brand easier to find.

2. Experience – Make interaction with the brand smooth and memorable.

3. Retention – Encourage repeat visits and long-term loyalty.

website

We redesigned the Petromin Express website to better reflect the speed, clarity, and convenience of the service itself.

SEO

Website optimisation included search-oriented site architecture, keyword alignment with high-intent queries, metadata optimisation, and structured page indexing.

result

A more intuitive digital storefront, helping users quickly understand services, pricing value, and locations.

social media activation

A consistent social media presence that balanced brand awareness with customer engagement.

Campaigns also included store-opening promotions and influencer collaborations, helping bring local attention to new outlets.

photoshoot 

A complete photoshoot production pipeline. This included 

• Creative direction and shot planning

• Service demonstration photography

• Post-production and editing

result

Visual assets were used across the website, social media, and marketing collateral.

offline marketing

This included collateral to increase local awareness campaigns around stores, tactical promotions to drive walk-ins and incentivised revisits for encouraged word-of-mouth sharing and strengthened brand recall.

UGC 

To reach automobile-focused audiences, we invited nano influencers to create authentic, real-time feedback videos based on their visit to the service station.

offline branding 

We improved in-store branding elements to align the physical experience with the brand identity.

Deliverables included menu boards that clearly displayed offerings.

video content

To strengthen digital storytelling, we produced branded video assets, including

These were used across social media, digital campaigns, and brand communication channels.

Impact 

Through a coordinated effort across design, marketing, production, and customer engagement, Petromin Express’s website (http://www.petromin.in) and social media account (@petrominexpressindia) gained: