scope

Marrian Infra, a seasoned infrastructure development and property consulting firm, sought a brand transformation. Their previous identity fell short of resonating with industry standards and effectively communicating the company’s expertise and values. The goal was to create a new brand identity that accurately reflected Marrian Infra’s position as an industry leader.

solution 

To reposition Marrian Infra as an industry expert, we created a comprehensive brand strategy, beginning with in-depth audience research and standards. Our findings led to a brand positioning focused on modernity, expertise, solution-orientation, and professionalism. The solution encompassed the development of a new logo and extended collateral. 

impact 

The refresh has elevated Marrian Infra’s visual image, positioning the brand as a modern leader in real estate solutions. The identity effectively communicates the company’s client-centric approach and inviting personality across all touchpoints. 

Spark of change 

logo 

We created a distinctive logomark that encapsulated Marrian Infra’s core offerings and expertise within the real estate sector. It serves as a visual representation of the company, effectively combining the brand initials with symbolic elements that convey strength and professionalism. The logotype seamlessly integrates a star element, creating a visual connection to the brand’s tagline – Led by a Guiding Star.

A carefully curated colour palette was chosen to reflect the brand’s desired image. We selected colours evoking professionalism and sophistication, balancing with warmer tones to convey approachability. The typeface compliments this palette.   

Block by block

collaterals

To complement the new brand identity, we developed a cohesive suite of collateral materials. This included office signage designed to prominently display the company name and refreshed visual identity. Additionally, we created business cards, email signatures, envelopes, ID cards, and letterhead, all maintaining brand consistency. These assets were essential for both internal and external stakeholders, projecting professionalism and transparency while making the brand language strategically and visually evident.