scope

We worked with DYHS on their brand’s visual identity and digital brand experience design. The scope of work led us to conduct research into the various touchpoints in the customer journey of their industry to recognize the nature of communication which could be implemented across collateral. On its part, DYHS uses a pioneering technology-driven process which can be trusted for all steps of the process therefore making it effortless for home owners to get their spaces designed just the way they would like it.

solution

The visual identity of the brand is future-ready with its minimalism. The identity is characterized by its modern typefaces, sleek brand assets, engaging copies, and enticing pictures. The identity best communicates the simplified brand pitch for DYHS, that they want their clients to trust them to design their home spaces. This emotion of effortlessness is communicated by the identity using the identity scheme that focuses immensely fluidity in design, be it through the color gradients, the DYHS Wave Pattern asset, or the seamlessly flowing copywriting for the brand.

impact

DYHS is gaining growing recognition amongst their Bengaluru target audience for their hassle-free and timely services. The brand positioning and design done by us is supporting their efforts and vision to become a trusted brand and to then take on the more established start-ups in the interior design space. The design language, as per their customer feedback, has resulted in higher brand recall and is resulting in a high NPS.