scope

Casa Dona is a culinary adventure waiting to be savoured, where wholesome, home-style comfort meets the vibrant flavours of India and Mexico. To bring the concept to life, our goal was to create an identity that effectively represented the blend of two distinct cultures, offering convenient choices and meals that provide taste, nourishment, and overall satisfaction. 

The scope for Casa Dona included creating a brand identity that felt cohesive and recognisable, yet celebrated the unique aspects of both Mexican and Indian cuisine. When it comes to the QSR segment, customers often associate speed and convenience with a potential compromise on quality, health, serving portions, and taste. 

With a strong vision, the founder wanted us to establish a brand narrative that counters the deep-rooted notions around the food offered by QSRs. Hence, the scope extended to capturing the true sense of quality and authenticity that the brand focuses on delivering consistently.

solution

The food offered by various QSR players lacks a balance between taste and nutrient-rich healthy meals, leaving the customers with an unsatisfied experience. To bridge this gap, we proposed a multi-faceted/diverse brand design which highlights the exciting, welcoming and passionate personality of Casa Dona throughout touchpoints.

We defined Casa Dona’s target market, developed the brand positioning, and ensured that the identity we created for them evoked a sense of warmth and homeliness, and yet established the brand as experimental.

The essence of the brand lies in offering wholesome, hearty, and fulfilling meals that strike the perfect balance between indulgent and health-conscious choices.

impact

We translated the strategy to build a cohesive visual language, including creating the logo, menus, retail signage, brand collateral, business collateral, and social media creatives.

Casa Dona is a space that feels like an extension of one’s home, warm and inviting for families. High-quality ingredients, authentic flavours, and most importantly - healthy recipes are never compromised, ensuring every bite is a delicious fiesta. The uniqueness of their concept is showcased through all collaterals and invites the customers to explore more.

Nestled in Delhi, Casa Dona is a ‘spot’ for students, adults, professionals families, and anyone seeking a good time. It’s a place where cultural boundaries melt away over shared plates of laughter, creating a truly unique QSR dining experience filled with enticing offerings such as Chatpata Aloo Burrito and Chicken Tikka Taco Salad.

Let’s tango

logo

Our strategy focused on achieving two key objectives - depicting Indian-Mexican fusion, and striking a balance between boldness and elegance. We envisioned the logo by drawing inspiration from traditional geometric patterns. A recurring spice motif was incorporated to symbolise the fusion and serve as a bridge of flavours. We also used specific colours that hold significance in both Mexican and Indian traditions. The iconography and other elements were designed taking into account the logo to maintain cohesiveness.

The map to flavour

menu

Casa Dona's menus, both digital and physical, were designed to be an extension of the vibrant brand identity reflecting the fun, adventurous spirit of the brand’s fusion cuisine. We focused on inspiring the reader by highlighting the delicious, healthy, and playful nature of the dishes and their names.

This lighthearted tone was ensured to be informative, motivational, and honest, mirroring the casual and approachable atmosphere Casa Dona aims to provide.

A clear and user-friendly layout was crucial. We employed strategic placement of headings, subheadings, and bullet points to ensure customers could easily navigate the menu and identify their perfect flavour fusion. We also considered incorporating subtle cultural references through background elements and design choices, without overwhelming the overall design.

Hotter than a jalapeño

flyers and digital banners

Casa Dona's digital presence and flyers aimed to be irresistible invitations to a flavour fiesta. We employed a two-pronged strategy to entice and engage potential customers. Firstly, by showcasing high-quality food photos. Secondly, punchy copies with short headlines and action-oriented calls to action grabbed attention and directed customers towards the delicious experience Casa Dona offers.

Our action plan aimed to depict Casa Dona's banners and flyers as bite-sized bursts of flavour, enticing customers to explore their unique culinary world. The flyers were designed to ensure that they embraced a diverse design language, ensuring that they stood out with their flair, but remained part of a unified visual identity. 

A promise of deliciousness

business collateral

Casa Dona's business collateral needed to be both professional and playful, reflecting their brand identity. This included business cards, letterheads, email signatures, and envelopes. We included clean layouts with ample white space to create a sense of professionalism. The brand voice in written materials retained an approachable and friendly feel while using professional and formal messaging