scope 

Bizou had a vision of an identity that reflected the key essence of culinary alchemy. The founder approached us with the straightforward purpose of creating a brand identity for the cafe that serves as a gateway to a gastronomical odyssey and a shared experience for the brand patrons. 

The primary challenge was introducing European-style food to a region that was slightly unfamiliar with it. The brief offered a unique opportunity for our teams to curate a brand visual appeal and communication that balances food as a form of art and a source of nourishment without making it seem too obvious. 

solution 

Our solution was to strategise, and eventually create, a brand persona and identity for Bizou that blended sophistication and cosmopolitan appeal with genuine warmth and passion. 

After deeply understanding their target audience, business goals, culinary offerings, and desired atmosphere, we created an identity inspired by various aspects related to balanced health, food, and Europe. 

impact 

Bizou has solidified its position as a European-inspired destination that welcomes customers with genuine hospitality. The brand identity, menu, and packaging design contribute to this inviting atmosphere. With an elegant, lush, cosmopolitan appeal and flavours that linger, Bizou offers a truly memorable dining experience.

a mark of flavour

logo

For the logo, our strategy was to keep it simple and elegant. We created a wordmark that exemplified the luxurious and modern aesthetics of Bizou. Maintaining a contemporary feel, we employed an engaging colour palette to capture the brand’s essence further.

delight of dining 

menu 

We positioned Bizou as a premium yet approachable brand, offering a taste of Europe without requiring travel. The menu featured engaging, conversational copy, while the design incorporated nature-inspired illustrations and a color palette that exuded exclusivity.

To visualise the culinary possibilities at Bizou, we incorporated food illustrations as brand elements. These illustrations embrace a line-art style for a clear and crisp look, complemented by a leafy background, creating a unique and wholesome experience & aesthetic. 

a beautiful, bountiful buffet

brand collateral

Our brand collateral included posters and digital assets designed to promote Bizou's pre-launch and launch. We emphasised the diverse languages in our content to create a sense of inclusivity and global appeal for their food offerings. This also included indoor and outdoor signages for ease of navigation and convenience. 

the Bizou biz

business collateral

We developed a comprehensive set of business collateral for Bizou. These assets were essential for future collaborations with other businesses, franchises, and internal and external communications.

let’s wrap it up 

packaging collateral 

The packaging consisted of minimalist boxes and parchment paper adorned with illustrations and designs that conveyed the brand's wholesome and gentle essence while emphasising the joy of food. Our goal was to create a packaging experience that made customers feel welcomed and valued.

Bizou promises a memorable culinary experience that blends global tastes with local warmth. The next time you’re in Coimbatore, check out Bizou on Zomato or for a visual treat, head to their Instagram page @bizou.cafe.grill, now.