The brief

For over 30 years, Bestop Enterprise has been manufacturing apparel for some of the most renowned global retail houses. Despite a strong legacy of precision and scale, the brand identity lacked alignment with its scale and forward-looking vision. 

The Board and Senior Management approached us to craft a strategic rebrand that effectively highlights the brand’s passion for innovation & latest technologies, fashion and expression, and sustainable practices. 

Identifying the gap & defining the objectives

The goal was to build a clear, consistent identity that reflects its strengths.

• Create a distinct corporate identity that reinforces scale and improves recall.

• Establish consistency across key assets and brand touch points.

• Position Bestop as an experienced, sustainable, and globally capable manufacturer.

• Establish a focused digital presence through LinkedIn and newsletters for enhanced communication clarity.

Business expansion & growth goals

● To increase the market reach beyond Europe, primarily to the U.S. markets.

● Introduce new product categories such as T-shirts, Sweatshirts, Cut & Sew Knits, and Sweaters.

● Enter the premium apparel and lifestyle manufacturing & distribution space.

Brand core & strategy

Rooted in creativity and insight, Bestop blends the Sage and Creator archetypes, staying ahead of trends while empowering self-expression through innovative, inclusive fashion solutions.

Creative

Logo

We crafted a modern, minimalistic logo inspired by intricate stitching patterns, symbolising the precision and craftsmanship in every piece of apparel. The design also reflects the brand's collaborative ethos and its extensive global network.

Iconography system

The extensive iconography system is conceptualised to establish an effective, robust, and simplified communication system that represents various aspects associated with the brand’s service delivery, operations, and defined actions.

Business & brand collaterals/assets

Product brochure

Designed as a visual narrative, the brochure presents Bestop’s legacy, global presence, and manufacturing expertise in a clear, engaging format. Stitch-inspired graphics, warm tones, and curated imagery echo the world of apparel, while infographics and region-specific layouts simplify complex information. More than a catalogue, it functions as a brand tool, built for credibility, clarity, and global relevance.

To ensure consistency across touchpoints, a complete suite of business materials was designed, including business cards, email signatures, letterheads, envelopes, and ID cards. This unified visual system reinforced professionalism, trust, and brand coherence.

Designing the digital experience

Website design

The website was designed as a clear, informative system that translates Bestop Enterprise’s manufacturing scale, cross-continental capabilities, and category expertise into an intuitive, easy-to-navigate format. Each section was structured to communicate key values, sustainability, precision, and legacy, while ensuring technical details remained accessible and engaging.

The experience also reflects Bestop’s expanding global footprint, shaped by region-specific strengths across Europe, Asia, and the U.S. This positions the brand as a dependable manufacturing partner, well-equipped for evolving industry demands and long-term growth.

In conclusion

Aligning with Bestop’s legacy and cross-continental capabilities, the streamlined visual system, improved digital experience, and consistent communication across platforms now signal greater trust, relevance, and credibility, making it easier for global partners to connect, engage, and collaborate with confidence.