The Proloaf & Co.
ProLoaf is a performance-nutrition specialist manufacturing and marketing protein-rich breads for the health and the diet conscious market.
Branding, Packaging Design
Food & Nutrition
ProLoaf is a brand centered around the values of strength, reliability, and commitment. The brand identity of ProLoaf is centered around its vision to deliver performance-nutrition with much more ease.
With the increased awareness around curated diets, ProLoaf intended to provide the market with a proper solution to the demand for protein-rich foods.
To ensure that the brand was able to appeal to the niche target market and was able to develop brand loyalty in its customers. As an upcoming brand, the identity had to be good enough to challenge the existing brands.
We developed the identity carefully so as to solve the problems ProLoaf approached us with. For example, the elements of the logo together reflect the core idea behind ProLoaf: protein-rich bread and nutrition/strength. We set things up for them through their packaging design and other marketing collateral to give them a headstart to take on their more established competitors in the market.