case study

South India Group

South India Marketing & its sister concerns are B2B traders of children’s clothing and hosiery sourced from across India.

areas

Branding, Collateral Design, Communication Design

industry

B2B Trading

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the brand

The South India group businesses trade in the textile market by procuring children’s clothing, etc. from different parts of India and distributes in others. They bridge the gap in the market by ensuring that every geography has everything that they want and are able to sell everything else that they have more of. 

the identity

With a firm grip over the market, South India has been around for over 10 years. With the growth, they wanted to earmark the size of their business with a fresh visual identity that showcases them to be the leaders in the market that they are today. The brand identity revolves around the idea of selling, right in the logomark and other brand assets.

 

The South India identity system has been developed for three sister concerns dealing in the same market. The system creates an architecture where all three brands have similar logos and brand assets and are differentiated only by their logotype (the names on the logos). This architecture reinforces the brand’s goodwill to draws an unmissable connection between all three. This enables the creation of a larger brand image for the South India group of businesses which benefits all the three simultaneously.

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