case study

Paul Brothers Apparels

Paul Brothers Apparels is an export company in the textile sector, with sales to countries like Saudi Arabia, UAE and the USA, to name a few.

areas

Rebranding, Collateral Design, Print Design

industry

Textile/Export

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the brand

The mission of Paul Brothers Apparels as a brand is to connect the textile town of Tirupur, India with the global markets of the world. In pursuance of the same, we designed the identity of the brand with a thematic representation of their mission statement. The logo along with the primary brand pattern communicate the message of ‘infinite connectivity’. Today, the new identity of the brand has become the flagbearer to let their customers know that they are a trustworthy business to work with from across borders.

challenge

We were approached for a complete refresh of the identity owing to two key problems. First; that the current design scheme used by the brand was boring and unimaginative. And second; that their existing identity did not make them look like reliable partners to do business with.

solution

We came up with a strategy that would ensure that the new identity was received by all of the brand’s stakeholders which led to a complete change in the way the business was looked at by their customers. We are told that their sales have risen by a good margin owing to this shift in perception.

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