case study



Past Forward is an agency that offers premium immersive services and products to bring history alive to bridge the gap between India's forgotten past and the limitless future.


Rebranding, Collateral Design, Merchandise Design


Heritage Tourism 

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the brand

In India, with such diverse cultural heritage, tourism is nothing short of a pilgrimage. The rich heritage deserves only to be preserved and carried into the future of the world, which Past Forward as a brand enables.

With sophistication, passion, comprehension, and reliability, Past Forward offers a link to a forgotten past long lost to the ravages of time.


A severe lack of creativity had been plaguing Past Forward along with an outdated and mundane brand identity that failed to entice customers.


The company sought to eradicate its troubles with a complete design overhaul. The redundant branding was replaced with a more exuberant and befitting identity, greatly enhancing the appeal of the brand amongst its existing and prospective customers.

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