case study


Make-up and Hair

Panama is a group of beauty experts providing premium beauty and hairdressing services for a niche target market.


Naming, Brand Design, Collateral Design


Beauty Services 

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the brand

We zeroed upon the brand name “Panama” for a two-fold reason. Firstly; that the name of the beach destination is known for its beauty and serenity. Secondly; that the real lack of secondary narratives around the name helped us shape our own for this brand. Panama is a group of beauticians specializing in bridal make-up and hairdressing servicing with a promise of satisfaction each time.

the identity

The key element of this identity is the color scheme. The loud shade of Plum helped us create around it the identity for the brand. The overall feel of the visual identity is quite clutter-free and consists of nothing additional to the logo, the color scheme, and the brand typography. With Panama, we have kept things simple to ensure that their identity is just a platform for them to make a name for the services they offer.

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