case study

O2

Events

O2 Events is a wedding planning company based in New Delhi who intend to create memories by standing for all that is actually important in life -- beauty, love, and happiness.

areas

Corporate Identity Design Branding,

Collateral Design

industry

Event Management

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the brand

The famed Chowpatty of Mumbai has a variety of street food on offer. The people behind Chennai Chowpatty put together a team from Mumbai to ensure that they bring the food to Chennai with the same authentic taste and feel.

the identity

The visual identity of the brand was created keeping in mind the grandeur that surrounds the traditional wedding ceremonies of India. Our design brief led us to pick out a color scheme which has been associated with Indian weddings for centuries now. The usage of bright Gold across the identity was to invoke the auspiciousness surrounding golden jewelry in weddings. The identity is traditional and truly Indian by all means.

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